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Hopewells as a family company have been supplying Nottingham and its surrounding areas with stylish high quality furniture since 1885.

With high standards in style, quality and value it was vital to maintain this positive brand image yet deliver effective advertising within budget.

By using shorter Television commercials on ITV that maintain a quality image alongside more expansive radio commercials we ‘joined up’ their activity by using a high quality musical identity which delivers tangible results yet maintains the brand image.